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PANEL: Digital & the Future of Sport

What's next for Sports Tech? The Industry Weighs In - presented by Atrium Sports

Michael Broughton, Senior Advisor Business Technology, Innovation & Strategy | FIFA
Richard Ayers, CEO | Seven League
Umberto Righetti, Chief Strategy Officer | Atrium Sports

Sport as an industry faces a climate in which new technologies provide exciting opportunities, but many of these same technologies have yet to be fully utilised to their potential by the sporting mainstream. The industry faces stiff competition for younger audiences from a flourishing e-sports sector and even casual fans are increasingly conditioned by technology-driven entertainment platforms in terms of how they expect to engage with content. What is actually actionable today in the sports tech market, where are the missed opportunities and how do sports professionals assess what the best solutions are among the new players?